This video was used in a targeted campaign to engage California voters around the California Air Resources Board’s work, impact, and decision-making process. By breaking down CARB’s scoping plan into clear, relatable elements, the video helped viewers see how policy choices affect local air quality, health, jobs, and climate resilience, and guided them on how to participate: attend hearings, submit comments, and contact elected officials. Distributed via community partners, social channels, and multilingual outreach events, the piece strengthened political power by translating technical policy into a relatable story that empower residents to shape outcomes in their neighborhoods.