ACT ON ROOFTOP SOLAR
Creating and testing video ads to build a data-driven, pro-solar advocacy campaign in Nevada
Climate Truth and Presente.org
Olivia Abtahi and Trevr Merchant
When Nevada changed the rates on rooftop solar to be less favorable, ClimateTruth and Presente.org hired us to create a series of three ads to be shown on YouTube to encourage residents to call their lawmakers. Each ad had an A/B edit test, and was geo-targeted to Nevada residents only.