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ACT ON ROOFTOP SOLAR

Creating and testing video ads to build a data-driven, pro-solar advocacy campaign in Nevada

Client

Climate Truth and Presente.org

Media Makers

Olivia Abtahi and Trevr Merchant

Date

February, 2017

Location

Nevada, USA

When Nevada changed the rates on rooftop solar to be less favorable, ClimateTruth and Presente.org hired us to create a series of three ads to be shown on YouTube to encourage residents to call their lawmakers. Each ad had an A/B edit test, and was geo-targeted to Nevada residents only.